It’s now more popular than ever to scent the home using candles and diffusers. With people leading such busy lives, scented candles are a perfect way to turn our house into a relaxing, welcoming home.
For brands, this represents an opportunity to meet the growing demand for home scents. Below, we explore the top things to consider when launching a new line of candles. While the fragrance is the cornerstone of a well-performing candle, if the other components are neglected, even the best fragrance compound will not stand out from an average candle.
If you have any questions or would like to launch your own range of candles, then please get in touch.
Usually a candle contains between 6-10% of fragrance, with the remaining amount being the wax. Despite its relatively smaller proportion, the fragrance will give the overall impression and characteristic of the candle to those smelling it. We often talk about the “throw” of a candle, i.e. how well its fragrance is ‘thrown’ out into the room. Creating a brilliant fragrance is central to this.
Consider what feelings you want to evoke through your candles; we can help you select appropriate ingredients to complement each other which perform well in candle.
Certain oils and ingredients work better than others in candle (as opposed to fine fragrance, where different ingredients will be better suited). While there is a trend towards purely natural candles, getting all natural fragrances to work well in candle can be a challenge; usually those containing a mix of essential oils and synthetic ingredients will perform best.
You can choose from a wide range of waxes; for example, soy, paraffin, beeswax, rapeseed and palm wax. While paraffin wax is the least expensive and most commonly used, many brands these days are opting for more natural blends of wax.
Since the wax makes up the largest proportion of what’s inside a candle, it’s no surprise that the type of wax used will influence the candle’s performance hugely.
Some ingredients and oils will struggle to blend and mix in with some waxes. If you are looking to create the best home fragrance products on the market, this will be a problem. That’s why at Fragosmic, we test out our fragrances in your chosen wax – so that you can be assured that the performance and throw of the candle will be excellent.
The wick is the part responsible for the burn of the candle. When the wick burns, it soaks up the liquid wax containing the fragrance oils and ingredients, and then emits this into the air.
If the wick is too thick, or long, then the wick can become clogged or blocked, and the burning performance will be poor (it may keep extinguishing or emitting black smoke).
We recommend that your wick be no longer than 0.5-0.6cm above the height of the wax for optimal performance.
You know what your customers are looking for in your brand and how to translate this into your packaging. It is important to check that your candle will burn well in your chosen container; for example, square or cubed-shaped candles do not perform well because a candle burns outwards in a circle from its core.
How Fragosmic can help
We ensure our unique and bespoke fragrances perform excellently in your candle wax and with your wicks. We have extensive experience in helping clients creating the best home fragrance products, so please get in touch.
At Fragosmic, we work with each of our clients from conception to completion to create the perfect scents that appeal to their target audience and existing client base.